Understand your unique
founder profile
The first character assessment focused on founders and entrepreneurs. Find out your unique strengths and areas of growth.
Increase your self-awareness of capabilities and blind spots
Build empathy and understanding for Co-founder profiles
Identify opportunities to expand your leadership
Gain clarity and
deepen your alignment
Understanding yourself and your Co-founders is key to any startup’s success. Our Advance™ assessment looks beyond surface level skills and experiences to gain insights into your behavioral traits, motivations, strengths and weaknesses. Armed with these insights, you and your co-founders will develop greater self-awareness and emotional intelligence when working together. You’ll make more informed decisions about roles, responsibilities and your decision-making approach – forming a strong foundation for long-term growth and success.
AS APPEARED IN
What we evaluate
in founders
The Advance™ assessment was formed on extensive peer-reviewed literature. It analyses 17 dimensions of entrepreneurship. Below are just a few.
Collaboration
Can you work effectively in the context of a team?
Perseverance
Are you resilient and intrinsically motivated to succeed?
Proactivity
Are you a self-starter who takes initiative in unclear environments?
Problem solving
Can you learn quickly and apply that learning to solve complex problems?
— and 13 more traits —
Typical
founder profiles
The majority of these founders fit into nine main ‘personality profiles’.
The Visionary
Always looking for new frontiers, Visionaries foresee opportunities to transform the world and call in a new future.
The Innovator
Curious and fearless, Innovators experiment with new technologies and ideas to revolutionize established methods.
The Team-Builder
Understanding that together everyone achieves more, Team-Builders foster supportive, high-trust communities primed for success.
The Problem-Solver
Challenges are merely puzzles to the Problem-Solver. With resilience and rationality, they overcome any obstacle in their path.
The Learner
Fueled by an insatiable appetite for gaining knowledge, the Learners’ quest for new discoveries knows no bounds.
The Dreamer
Constantly envisioning new worlds, the Dreamer’s idealism and pioneering spirit drives progress and innovative futures.
The Maverick
Determined dissenters who trust their instincts, Mavericks forge new paths and often achieve the impossible.
The Inventor
Focused on engineering groundbreaking innovations, Inventors are lucid analysts that are determined to solve problems in new ways.
The Strategist
Strategists make shrewd, considered moves through clear-eyed planning and assessing implications.
Frequently asked questions
Who can benefit from Coaching?
Our coaching is tailored to founders of startup companies who seek to grow their businesses, develop personal leadership skills, and maintain their health under pressure.
How do I join Advance Coaching?
Interested founders can set up a discovery call through our website. The application process includes a brief questionnaire about your startup and goals, followed by a consultation call to ensure our program aligns with your needs.
What results can I expect from coaching?
Coaching addresses the areas of your work / life that you want to improve. Whether that is in specific aspects of leadership skills, having more clarity and confidence in your business positioning and strategy, resolving conflicts with your Co-Founder or experiencing enhanced personal health – coaching will identify and strengthen your unique areas for growth.
What is the cost of Advance Coaching?
Pricing depends on your individual needs. Please book a Discovery call to find out more.
