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How to Lead Meetings Effectively as a Startup Founder? – 22 Actionable Tips

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Sebastian Dienst

Coach, Facilitator & Director of Coaching

Sebastian Dienst is the Founder and Lead Coach of Advance™. With over 15 years of experience co-founding multiple businesses and two decades studying mind-body wisdom traditions, Sebastian brings a unique blend of expertise in supporting founders to break through challenges and to activate their highest potential. His transformational approach helps clients authentically pioneer change by connecting with their essence and pioneering change from a place of self-knowledge. Blending analytical and intuitive methods, Sebastian guides individuals to unlock their innate capacities for influential, wholehearted leadership.

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Last Updated: September 4, 2024

As a startup founder, your time is precious. Every minute counts when you’re building a company from the ground up. Yet, meetings, (whether we are talking about team, board, or shareholder meetings) are an inevitable part of your daily tasks.

Knowing “how to lead meetings effectively” is essential for aligning your team, making decisions, and driving your startup forward.

Both Team and Board meetings play a significant role in strategic planning and decision-making, offering vital opportunities to gain valuable insights from members. But how do you ensure these meetings are productive and not just time-sinks?

In this comprehensive guide, we’ll explore strategies and best practices for leading effective meetings, tailored specifically for startup founders and CEOs.

How to Prepare for the Meeting?

The success of any meeting begins long before anyone enters the room (or joins the Zoom call). As a startup founder, your preparation sets the tone for the whole meeting.

Tip #1: Define the Purpose

Every meeting needs a clear purpose. As Peter Drucker famously said, “The most important thing in communication is to hear what isn’t being said.” In the context of meetings, this means understanding the underlying need for the gathering.

Ask yourself:

    • What specific outcomes do we need from this meeting?
    • How does this meeting contribute to our startup’s goals?
    • Can this purpose be achieved through other means (e.g., an email or async communication)?

By clearly defining the purpose, you’re not just setting an agenda; you’re setting expectations and giving your team a reason to be engaged.

Tip #2: Select Participants (Including Board Members)

In a startup, every person’s time is valuable. When selecting participants, think critically about who needs to be there. For example, there are a few meetings where Board members’ participation is important as they can provide critical insights and support for company growth. Others, however, do not need any high executive team members.

Jeff Bezos famously used the “two pizza rule” – if it takes more than two pizzas to feed the group, there are too many people in the meeting.

Consider:

    • Who are the key decision-makers for this topic?
    • Who has crucial information to contribute?
    • Who will be directly impacted by the meeting’s outcomes

Remember, it’s okay to have different people for different parts of the meeting. Use their time wisely by letting them know which sections are relevant to them.

Tip #3: Send Out Agenda And Get Prior Inputs From Participants

An agenda is more than a list of topics; it’s a roadmap for your meeting, and appointing a meeting owner is vital for its success. The meeting owner is responsible for sending out the agenda and preparing attendees with the necessary materials.

In the fast-paced startup world, a well-structured agenda can be the difference between a productive session and a waste of time.

In addition to setting the agenda, you can also send a message before the meeting asking for input. People may already provide preparatory work / add inputs to the agenda that can improve the effectiveness of the meeting.

Your agenda should include:

    • Clear discussion topics to be discussed
    • Time allocations for each item
    • Expected outcomes or decisions for each topic
    • Any pre-work or preparation required from participants

Pro tip: Share the agenda in advance. This allows participants to come prepared and even contribute to shaping the meeting.

Tip #4: Choose the Right Format: In-Person, Virtual, or Hybrid

The COVID-19 pandemic has forever changed how we think about meeting formats. As a startup founder, you have more options than ever:

    • In-person meetings: Great for team building, complex problem-solving, and sensitive discussions.
    • Virtual meetings: Ideal for distributed teams, quick check-ins, and when travel isn’t feasible.
    • Hybrid meetings: A mix of in-person and virtual attendees, offering flexibility but requiring careful management to ensure equal participation.

Consider the nature of the meeting, your team’s location, and the topic at hand when choosing your format. Remember, different formats may require different preparation and facilitation techniques.

How to Lead a Meeting: Best Practices

With the groundwork laid, it’s time to lead the meeting. This is where your skills as a startup founder truly shine.

Tip #5: Start on Time

Starting on time sends a powerful message about how you value everyone’s time. It’s a small act that has a big impact on your company culture. Additionally, scheduling a weekly meeting helps maintain a consistent schedule, enhancing team dynamics and effective communication.

To encourage punctuality:

    • Set the example by always being on time yourself
    • Start the meeting even if some participants are late
    • Consider implementing a “latecomer’s tax” (e.g., the last person to arrive brings coffee for the next meeting)

Tip #6: Introduce the Meeting Agenda

Begin by briefly going over the meeting agenda. A well-defined meeting agenda helps tackle various topics systematically, ensuring that decisions are made effectively during meetings.

This serves several purposes:

    • It reminds everyone of the meeting’s objectives
    • It allows for any last-minute adjustments
    • It gets everyone on the same page from the start

During this introduction, clearly state the meeting’s goals and what you hope to achieve by the end. This focus can help prevent drift.

Tip #7: Facilitate Discussion

As a founder, you’re not just a participant; you’re the facilitator. Your role is to guide the conversation, ensure all voices are heard, and keep the discussion productive.

Key facilitation techniques include:

    • Asking open-ended questions to encourage participation
    • Summarizing key points to ensure understanding
    • Redirecting off-topic discussions back to the agenda
    • Managing dominant voices while encouraging quieter participants

Your goal is to create an environment where ideas can flow freely, but within the structure you’ve set.

Tip #8: Stay Focused

Startups are hotbeds of ideas and creativity. While this is generally positive, it can lead to meetings veering off course. Your job is to maintain focus without stifling creativity.

Strategies for staying on track:

    • Use a “parking lot” for interesting but off-topic ideas
    • Gently redirect conversations back to the agenda
    • Set time limits for each topic and stick to them
    • Use visual aids (like a shared screen or whiteboard) to keep everyone focused on the current topic

Tip #9: Manage Time Effectively

In a startup, time is your most precious resource, so effective time management during meetings is very important.

Tips for time management:

    • Use a visible timer for each agenda item
    • Assign a timekeeper role to keep everyone accountable
    • Be willing to table discussions that are running long and schedule follow-ups
    • End on time, even if it means scheduling another meeting to finish discussions

Tip #10: Encourage Participation and Collaboration

As a startup founder, one of your key roles is to create an environment where your team members’ collective intelligence can shine. Team members’ contributions are crucial for a successful meeting. This is especially crucial during meetings, as fostering a collaborative culture where team members can connect, learn, and celebrate successes together ultimately enhances organizational performance.

Tip #11: Create an Inclusive Environment

In a startup, diverse perspectives can lead to innovative solutions. Create an environment where everyone feels comfortable contributing.

Strategies for inclusivity:

    • Use round-robin techniques to ensure everyone speaks
    • Encourage quieter team members by directly asking for their input
    • Implement anonymous idea submission tools for sensitive topics
    • Recognize and appreciate all contributions, even if they’re not ultimately adopted

Tip #12: Practice Active Listening

Active listening is more than just hearing words; it’s about understanding the meaning behind them. Your ability to truly listen can make the difference between a good meeting and a great one.

To practice active listening:

    • Maintain eye contact (or camera focus)
    • Use non-verbal cues to show engagement
    • Paraphrase and summarize to ensure understanding
    • Ask clarifying questions

Tip #13: Facilitate Decision-Making

The end goal of most meetings is to make decisions. Your role is to guide the team towards consensus and actionable outcomes.

Effective decision-making techniques:

    • Use frameworks like RAPID or DACI to clarify roles in decision-making
    • Employ voting methods for quick decisions on less critical issues
    • Use techniques like “fist to five” to gauge team alignment
    • Be prepared to make the final call when consensus can’t be reached

Sometimes, involving board members can significantly improve the decision-making process. Leveraging the expertise of board members can lead to better strategic insights and effective problem-solving. Effective team and board meetings can propel the business forward by fostering collaboration and driving growth.

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How to End a Meeting on a High Note?

How you end a meeting is just as important as how you start it. A strong conclusion sets the stage for action.

Tip #14: Summarize Key Points

Take a few minutes at the end of the meeting to recap the main points discussed and decisions made. This serves several purposes:

    • It ensures everyone is on the same page
    • It provides an opportunity to clarify any misunderstandings
    • It supports the key takeaways from the meeting

Consider using collaborative tools like shared documents – Google Docs or virtual whiteboards to create this summary in real-time during the meeting.

Tip #15: Assign Action Items

One of the biggest pitfalls of meetings is leaving without clear next steps.

When assigning action items:

    • Be specific about what needs to be done
    • Assign a responsible person for each task
    • Set clear deadlines
    • Ensure everyone understands their responsibilities

Consider using project management tools like Trello or Asana to track these action items and their progress.

Tip #16: End on a Positive Note

Use the end of the meeting as an opportunity to motivate and inspire your team.

Ways to end positively:

    • Highlight progress and achievements
    • Thank everyone for their contributions
    • Share a vision of what successful completion of the action items will mean for the company
    • If appropriate, end with a team-building activity or energizer

Tip #17: Follow-Up After the Meeting

Follow-up is crucial for maintaining momentum and accountability.

Tip #18: Distribute Meeting Minutes

Sending out meeting minutes is more than just a formality; it’s a tool for clarity and accountability for your team.

Meeting minutes also serve as a valuable reference for potential investors during due diligence and for other stakeholders, such as acquirers and litigants.

Your meeting minutes should include:

    • A list of attendees
    • Key points discussed
    • Decisions made
    • Action items with assigned owners and deadlines
    • Any relevant resources or links

Consider using AI-powered tools like Otter.ai or Fireflies.ai to automatically transcribe and summarize your meetings, saving you valuable time.

Tip #19: Follow-Up on Action Items

As a startup founder, your follow-up sets the standard for accountability in your company.

Effective follow-up strategies:

    • Send reminders for approaching deadlines
    • Use your project management tool to track progress
    • Address any roadblocks or challenges promptly
    • Celebrate completed action items and milestones

Consistent follow-up reinforces the importance of meeting outcomes and helps maintain momentum between meetings.

Tip #20: Seek Feedback

The best founders are always looking to improve. Regularly seek feedback on your meeting leadership and the meeting process itself.

Ways to gather feedback:

    • Send out quick post-meeting surveys
    • Have periodic check-ins with team members about meeting effectiveness
    • Encourage open discussion about how to improve meetings
    • Be open to trying new meeting formats or techniques based on feedback

Use this feedback to continually refine your meeting leadership skills and improve the effectiveness of your team’s meetings.

Advanced Meeting Techniques for Startup Founders

As your company grows, your meeting needs will evolve. Gathering feedback from the executive team and ensuring effective meeting structures are crucial for optimizing executive meetings. Here are some advanced techniques to consider:

Tip #21: Use Technology Wisely

In today’s tech-savvy world, there’s a wealth of tools available to enhance your meetings:

    • Use collaborative whiteboarding tools like Miro for brainstorming sessions
    • Implement real-time polling tools like Slido for quick decision-making
    • Utilize AI-powered meeting assistants for notetaking and action item tracking

Another advanced technique is the use of a board deck to streamline the meeting process. A board deck is a compilation of management reports and key dashboards prepared for board meetings. This strategic tool allows founders to present relevant insights efficiently while minimizing preparation time. It is important to update the board deck with critical information such as organizational changes to keep board members informed and engaged.

Choose tools that truly add value and are easy for your team to adopt.

Tip #22: Incorporate Team Building

Team meetings can be more than just work discussions; they can be opportunities to strengthen your team’s bonds. Insights and strategies from co-founders emphasize maintaining a consistent schedule and limiting meeting attendees to enhance productivity. Structured and purposeful team meetings can enhance collaboration and decision-making by setting specific goals, incorporating guest speakers, and fostering open communication.

Ideas for incorporating team building:

    • Start meetings with quick icebreaker activities
    • Use breakout rooms in virtual meetings for smaller group discussions
    • End meetings with a fun, collaborative activity or game
    • Periodically host “culture meetings” focused solely on team building and company values

Conclusion

Leading effective meetings is a critical skill for any startup founder. It’s about more than just following a set of rules; it’s about creating an environment where your team can collaborate, innovate, and drive your startup forward.

As you implement these strategies, keep in mind that perfection isn’t the goal. What works for one startup may not work for another. The key is to continuously learn, adapt, and improve. With practice and persistence, you’ll develop a meeting style that not only suits your startup’s needs but also inspires your team to achieve greatness.

Ready to take your meeting leadership skills to the next level?

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